The immersive exhibition is curated by Kreëmart for Mastercard guaranteed tickets to the immersive experience can reserved in advance. The artist, who is the daughter of the art collectors behind the Rubell Family Collection, has made a name for herself with her participatory food-based performances using edible materials such as chocolate and cotton candy. The piece, a film called Happy Birthday (2019), will have a complimentary aroma that smells like smoke from birthday candles. Hers will be on view on October 4th-6th at Tribeca’s Spring Studios.
Jennifer Rubell, Happy Birthday video (2019), film excerpt, Courtesy the ArtistĪcross the bridge in Manhattan, artist Jennifer Rubell will also debut a scent-based work next month. The project is reminiscent of artist Anicka Yi’s 2017 Guggenheim show called Life is Cheap, which Time Out New York’s art critic, awarded four stars. In 2020, Zappas will launch a scented bubble bath that concert goers can buy at Elsewhere (perhaps the world’s first-ever signature scent for a concert venue) which should be perfect for washing off the grime from a night out at the club. She urges that the resulting effect, however bizarre, is pleasant and floral. Also, I frequently notice orange rind in trash cans around Bushwick, and so I used a lot of orange oil mixed with some animalic notes to add a decaying orange rind note,” says Zappas. “Jasmine oil naturally contains indole, which is also found in other white flowers as well as feces, so I just amped up the indole component. The exhibition will run in the space until January 15th 2020 and is curated by Molly Surno, the art director behind Elsewhere’s creative gallery model called Landscape, where shows are subsidized through the club's ticket sales. I'm interested in how life transforms at night, particularly through smell." "For the Fall installation at Elsewhere, the art in general is darker and more sensual compared to summer, so I wanted to create a scent which reflected that. For the fall installation I really embraced what in perfumery we refer to as ‘repulsive’ or 'animalic' notes," says Zappas, who has worked at a commercial perfume lab and has been creating a private collection of olfactory art for the past two years.
spilled alcohol, sweat, a mishmash of trendy perfumes, perhaps even a little sewage, just really primal. “The essence of Bushwick is already reflected within the Elsewhere space. (Not exactly the sweat and Juul smoke you may have imagined.) Though there is not much to see in her installation save for a diffuser, the room will be scented with ingredients like jasmine, mushroom fleuressence and m yrrh. Ever wondered what Bushwick would smell like if it was perfume?Ī new exhibition launching on October 22nd a t the music venue Elsewhere will feature the work of Marissa Zappas, a Brooklyn-based perfumer who is a year-long artist-in-residence, crafting ethereal scents inspired by the space’s seasonal programming.
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